Effective Date: 08 March 2025
Last Updated: 08 March 2025
WillowFlow (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website www.willowflow.group (“Website”). This Cookie Policy explains how we use cookies, what types of cookies we use, and how you can manage your preferences.
For any inquiries, please contact us:
Email: hai@willowflow.group
Address: Twelve Quays House, Egerton Wharf, Birkenhead, CH41 1LD, United Kingdom
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They help improve your browsing experience by remembering preferences, analysing usage, and enabling certain website functionalities.
2. Types of Cookies We Use
We use the following categories of cookies on our Website:
A. Essential Cookies (Strictly Necessary)
These cookies are required for the website to function properly. They enable security features, access to certain areas, and essential website performance.
Examples:
- Session management cookies
- Security authentication cookies
B. Performance & Analytics Cookies
These cookies help us understand how visitors use our Website by collecting anonymised data on page visits, navigation, and interaction patterns.
Examples:
- Google Analytics
- Website traffic monitoring tools
C. Functional Cookies
These cookies remember your preferences (such as language or region) to provide a personalised browsing experience.
Examples:
- Remembering login details
- Saving form inputs for future visits
D. Marketing & Third-Party Cookies
These cookies may be set by third-party services and are used to deliver targeted advertisements and track ad performance.
Examples:
- Social media plugins (e.g., LinkedIn, Twitter)
- Ad retargeting services
3. How We Use Cookies
We use cookies to:
- Enhance website security and performance.
- Analyse visitor interactions to improve user experience.
- Remember user preferences for convenience.
- Support marketing and remarketing efforts.
4. Third-Party Cookies
Some third-party services embedded in our Website (such as analytics providers and social media platforms) may set their own cookies. We do not control these cookies, and users should review the respective third-party privacy policies for further details.
5. Managing Your Cookie Preferences
You can manage or disable cookies in the following ways:
A. Browser Settings
Most web browsers allow you to control cookie settings. You can choose to block, delete, or restrict certain cookies via your browser preferences.
B. Cookie Banner Preferences
Upon your first visit, you will be presented with a cookie consent banner where you can customise your cookie preferences.
C. Opt-Out Tools
For analytics and advertising cookies, you may opt out using tools like:
Note: Disabling certain cookies may impact your experience and functionality on our Website.
6. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect legal, technical, or operational changes. Any updates will be posted on this page with a revised “Last Updated” date.
7. Contact Us
For any questions regarding our Cookie Policy, please contact:
WillowFlow Ltd
Email: hai@willowflow.group
Address: Twelve Quays House, Egerton Wharf, Birkenhead, CH41 1LD, United Kingdom
